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Brand

Buono! come una volta

CLIENT

Michelis Srl

YEAR

2015

TECHNIQUE

Digital Illustration

SOFTWARE

Procreate

Adobe Illustrator

Buono! Come una volta is a brand created in collaboration with Laura Tarò, Andrea Virzì and Lorenzo Salomone for the distribution of Michelis srl products in the large-scale retail trade.

We have studied a warm, direct, imaginative and friendly brand, ideal for a brand that produces pasta the old-fashioned way.

We studied two "testimonials" for the product, a grandmother and a manufacturer. Two characters who interpret the vision of the brand: made as it used to be, but made well with modern machinery and systems.